This Tradition enjoins the group never to go into business
nor ever to lend the AA name or money credit
to any "outside" enterprise, no matter how good. . .
We explain this easily enough; we don't need money.
The core of our AA procedure
is one alcoholic talking to another,
whether that be sitting on a curbstone, in a home,
or at a meeting.
It's the message, not the place;
it's the talk; not the alms.
The Twelve Steps tell us how it works;
the Twelve Traditions tell us why it works.
H O P E = Happy Our Program Exists.